real estate agents marketing program

How did Burgess Rawson win a million dollar deal with Coles supermarkets?

Burgess Rawson, Melbourne, one of Australia’s leading commercial real estate agents, recently won the right to sell four Coles retail outlets, a deal worth potentially millions of dollars.

The offer for Burgess Rawson to sell the Coles outlets came after Coles’ senior executives read the front page story in Australian Commercial News about
Burgess Rawson's successful sale of three Woolworths’ supermarkets in one day.
(see below)

Woolworths sells above expectations

The Newsletter House publication so impressed the executives they immediately contacted the agents.

Burgess Rawson Director Graeme Watson said the front page headlines ‘Woolworths sells above expectations’ and ‘3 supermarkets sold in 1 day’ had borne fruit.

As a result of the story, Burgess Rawson is being given the opportunity to market three Coles supermarkets and one liquor outlet.

The four sites comprise supermarkets at Geelong West in Victoria and Narrandera and Wadalba in New South Wales. The liquor outlet is a First Choice Liquor store at Bendigo in Victoria.

The newsletter sent a powerful message to prospective clients about how Burgess Rawson was able to deliver the goods.

Graeme said Burgess Rawson had also received positive feedback about the newsletter from many clients, including investors.

The newsletter has enhanced the prestige of Burgess Rawson not only in the eyes of the firm’s clients but also in the eyes of its competitors who will doubtlessly now be anxious to emulate their success.

The team at Burgess Rawson were so impressed with the outcome they wrote the following letter.

Burgess Rawson testimonial
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To learn how Newsletter House can help your business please telephone 
Ken Robinson, CEO - Publisher, on 02 4954 2100.