Healthcare marketing has become a
whole lot easier for Sydney building firm
Multi-faceted, multi-award winning commercial construction company
Fugen Constructions is taking a single subject, focused approach to its
newsletter marketing program.
Although the company’s growth since its birth in 1994 has been astronomical, completing 100 projects in its first four years, winning its first $5m plus project in
year five and hitting $200m turnover by in year six, Fugen is not resting on its laurels.
The company specialises in several key sectors but initially its newsletters are bringing attention to its expertise in healthcare, particularly a reknowned ability to refurbish or even completely rebuild hospitals while they are still operational.
Issue 1
Issue 1 focussed on Fugen’s Nepean Private Hospital rebuilding project and
featured interviews with the hospital’s medical gasses supplier, the CEO and
the Project Manager.
Issue 2 featured Fugen’s award winning rebuild of the Wolper Jewish Hospital.
For this newsletters we interviewed the project architect and Wolper’s CEO and
then provided a behind the scenes look at some of the difficulties surmounted.
Issue 3 will take the same approach but on a different subject area – laboratories.
